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sr391.txt
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1993-03-26
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SELLING HEWLETT-PACKARD SOLUTIONS (STAFF SALES SIMULATION) SR391
SR391 is a Level 3 skills-based sales simulation which follows the HP
sales process. During this sales simulation the CSO Field Sales
Trainee must demonstrate product knowledge, business knowledge and
sales skills by defining and solving a customer's business problem.
This course is the culmination of the trainee's staff training.
STUDENT PROFILE:
CSO sales representatives, sales managers and PSO consultants
PREREQUISITES:
SR1912 Basic Sales Training I (or its predecessor: Phase I)
SR2912 Basic Sales Training II (or its predecessor: Phase II)
SR2802 Winning with CSO Products and
Services (or it's predecessors: Computer
Systems Staff Training/SR280 or
Workstation Staff Training/SR221)
SR2902 Partnering with Your Customers
RECOMMENDED READING:
SR130 The Manufacturing Environment
SR126 Engineering Fundamentals
Students must conduct a 10-minute phone interview with the class
manager before being confirmed into this class
STUDENT PERFORMANCE OBJECTIVES:
In general, each FST is judged on his/her ability to use PAR (sales)
skills, product knowledge, process knowledge, and application
knowledge.
Upon completion of this course, students will be able to:
o Analyze preliminary data to infer customer needs.
o Formulate questions for the initial contact.
o Conduct the first "face-to-face" sales call.
o Conduct Application Survey sales call.
o Present evidence to demonstrate HP's ability to meet the client's
needs.
o Prepare a pencil proposal that best meets the client's needs.
o Make a final presentation to the customer which includes a
financial justification for HP's recommendations.
o Ask for the order and manage objections.
COURSE OUTLINE:
The sales simulation is based on a case study and the HP Sales Process.
Retired executives play the roles of the account's management team.
The class is divided into sales teams. Each sales team calls on the
account. They work through the following steps of the HP Sales
Process:
Step 1: Initial Contact
Step 2: Pre-Survey Meeting
Step 3: Application Survey
Step 4: Evidence/Pencil Proposal
Step 5: Final Presentation
Step 6: Ask for the Order
TESTING PROCESS:
There will be a pre and post confidence test given in the class. Each
team will be evaluated on how well they conduct:
o Telephone interviews
o Face-to-face interviews
o Pre-Survey meeting
o Final Presentation
FORMAT: Classroom
CLASS SIZE: 20 Maximum, 9 Minimum
LOCATION: Sales Schools
REGISTRATION: Register via your Training Program Integrator (TPI)
LENGTH: 4.5 days
QUESTIONS: Contact your Sales Force Program Manager or Country
Education Manager
AVAILABILITY: Check Field Training Hotline calendar (CL40) on HPDesk
LANGUAGE: English
PROJECT MGRS: Terry Iverson, Telnet/408 447-4662; Dave Holly,
Telnet/416 678-3238
EQUIPMENT: None